In the past 48 hours a trending hashtag has been circulating the Twitter-verse: #DescribeTwitterIn3Words. That can only be described as an avant-garde approach to constructive criticism. Or at least that is what I hope.   The general sentiment for what Twitter has been turned into lately is “Scrollin’, Trollin’,...

  Ever feel like you're talking to a wall? Do you hate making blog posts and getting no interaction? How about making a social post that flops? If you've had these experiences, you probably haven't fleshed out your buyer personas.   According to Hubspot, a buyer persona is: "A semi-fictional representation of your...