Author:Austin Iuliano

June 12, 2015 In branding, business, marketing, resources, Top Posts By Austin Iuliano

Buyer Persona: The Ultimate Guide to Delivering Value to Your Clients

Ever feel like you're talking to a wall? Do you hate making blog posts and getting no interaction? How about making a social post that flops? If you've had these experiences, you probably haven't fleshed out your buyer personas. According to Hubspot, a buyer persona is: "A semi-fictional representation of your...

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April 8, 2015 In branding, business, leadership, marketing By Austin Iuliano

The Zen of the Mission Statement

Companies are Like People They Need a Mission, a Purpose. What is a company but a collection of minds? As the leader you have an idea of what you desire the company to become. As Scott Belsky said This is the power of a strong mission statement. ...

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