How To Build a Brand Strategy Essence Are you struggling to build your brand strategy and rise above the noise of competition? Do you consistently see other business owners consistently crushing it when it comes to standing out from the crowd? Do you wonder...

How to Build a Brand Strategy: The Ultimate Guide (part 2: Radical Differentiation)    Can I be painfully honest with you?  Not thank-God-he-told me honesty, where you had toilet paper stuck to your foot.   No, a straight right hook to the face, brutal honesty. This is going to...

The Ultimate Guide —How to Build Your Brand Strategy Part 3: Brand Promise   Imagine this, you are on the second floor of a club, looking down at the dance floor below you.  The Sugarhill Gang is bumping and everyone is dancing wildly.  No it isn’t the...