How to Build a Brand Strategy: The Ultimate Guide (part 2: Radical Differentiation)    Can I be painfully honest with you?  Not thank-God-he-told me honesty, where you had toilet paper stuck to your foot.   No, a straight right hook to the face, brutal honesty. This is going to...

The Ultimate Guide —How to Build Your Brand Strategy Part 3: Brand Promise   Imagine this, you are on the second floor of a club, looking down at the dance floor below you.  The Sugarhill Gang is bumping and everyone is dancing wildly.  No it isn’t the...