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31 Jul 6 Branding Tips to Attract Your Perfect Audience

Posted at 16:13h in branding, business, marketing by Austin Iuliano

Is your brand transparent and approachable?   It has a name but does it have a face?  Showcase your personality, values, ideals and learn how to bring your audience to you.  Use these 6 tips to attract your perfect audience.    The word branding often gets muddled and confused for the startup business.   It’s...

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18 Jul Brand Vision: How to Be Smart in a World of Dumb Leaders

Posted at 16:09h in branding, branding series, business, leadership by Austin Iuliano

How to Build a Brand Strategy—Brand Vision: Creating Leadership, Community and Culture (Part- 4) Congratulations!  You have made business cards for yourself that say something fancy like CEO, President, or Founder. Ok.. I can dig your aspirations, but don’t assume that because you have leader in your...

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27 Jun Brand Promise: The Secret Weapon to Building Your Brand Strategy

Posted at 15:59h in branding, branding series, business, leadership, marketing by Austin Iuliano

The Ultimate Guide —How to Build Your Brand Strategy Part 3: Brand Promise Imagine this, you are on the second floor of a club, looking down at the dance floor below you.  The Sugarhill Gang is bumping and everyone is dancing wildly.  No, it isn’t the...

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20 Jun 3 Ways Your Ego Can Wreck Your Business

Posted at 15:52h in attitude, business, entrepreneurship, inspiration by Austin Iuliano

Are you an entrepreneur to help solve problems or are you doing business to compensate for your own insecurities? Find out if your Ego is Wreaking Havoc in Your Business. In business, often times what you don’t see is what kills you.  Like a little invisible gremlin, your ego can...

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29 May Brand Strategy Ultimate Guide (part 2): Radical Differentiation

Posted at 15:11h in branding, branding series, business, leadership, Personal Branding by Austin Iuliano

How to Build a Brand Strategy: The Ultimate Guide (part 2: Radical Differentiation) Can I be painfully honest with you?  Not thank-God-he-told me honesty, where you had toilet paper stuck to your foot.   No, a straight right hook to the face, brutal honesty.   This is going to...

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