Is your brand transparent and approachable? It has a name but does it have a face? Showcase your personality, values, ideals and learn how to bring your audience to you. Use these 6 tips to attract your perfect audience. The word branding often gets muddled and confused for the startup business. It’s...
How to Build a Brand Strategy—Brand Vision: Creating Leadership, Community and Culture (Part- 4) Congratulations! You have made business cards for yourself that say something fancy like CEO, President, or Founder. Ok.. I can dig your aspirations, but don’t assume that because you have leader in your...
The Ultimate Guide —How to Build Your Brand Strategy Part 3: Brand Promise Imagine this, you are on the second floor of a club, looking down at the dance floor below you. The Sugarhill Gang is bumping and everyone is dancing wildly. No, it isn’t the...
Are you an entrepreneur to help solve problems or are you doing business to compensate for your own insecurities? Find out if your Ego is Wreaking Havoc in Your Business. In business, often times what you don’t see is what kills you. Like a little invisible gremlin, your ego can...
How to Build a Brand Strategy: The Ultimate Guide (part 2: Radical Differentiation) Can I be painfully honest with you? Not thank-God-he-told me honesty, where you had toilet paper stuck to your foot. No, a straight right hook to the face, brutal honesty. This is going to...
