business

July 31, 2014 In branding, business, marketing By Austin Iuliano

6 Branding Tips to Attract Your Perfect Audience

Is your brand transparent and approachable? It has a name but does it have a face? Showcase your personality, values, ideals and learn how to bring your audience to you. Use these 6 tips to attract your perfect audience. The word branding often gets muddled and confused for the startup business. It’s...

July 18, 2014 In branding, branding series, business, leadership By Austin Iuliano

Brand Vision: How to Be Smart in a World of Dumb Leaders

How to Build a Brand Strategy—Brand Vision: Creating Leadership, Community and Culture (Part- 4) Congratulations! You have made business cards for yourself that say something fancy like CEO, President, or Founder. Ok.. I can dig your aspirations, but don’t assume that because you have leader in your...

June 27, 2014 In branding, branding series, business, leadership, marketing By Austin Iuliano

Brand Promise: The Secret Weapon to Building Your Brand Strategy

The Ultimate Guide —How to Build Your Brand Strategy Part 3: Brand Promise Imagine this, you are on the second floor of a club, looking down at the dance floor below you. The Sugarhill Gang is bumping and everyone is dancing wildly. No, it isn’t the...

June 20, 2014 In attitude, business, entrepreneurship, inspiration By Austin Iuliano

3 Ways Your Ego Can Wreck Your Business

Are you an entrepreneur to help solve problems or are you doing business to compensate for your own insecurities? Find out if your Ego is Wreaking Havoc in Your Business. In business, often times what you don’t see is what kills you. Like a little invisible gremlin, your ego can...

May 29, 2014 In branding, branding series, business, leadership, Personal Branding By Austin Iuliano

Brand Strategy Ultimate Guide (part 2): Radical Differentiation

How to Build a Brand Strategy: The Ultimate Guide (part 2: Radical Differentiation) Can I be painfully honest with you? Not thank-God-he-told me honesty, where you had toilet paper stuck to your foot. No, a straight right hook to the face, brutal honesty. This is going to...