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How to Build a Brand Strategy—Brand Vision: Creating Leadership, Community and Culture (Part- 4)   Congratulations!  You have made business cards for yourself that say something fancy like CEO, President, or Founder.   Ok.. I can dig your aspirations, but don’t assume that because you have leader in your...

How To Build a Brand Strategy Essence Are you struggling to build your brand strategy and rise above the noise of competition? Do you consistently see other business owners consistently crushing it when it comes to standing out from the crowd? Do you wonder...

How to Build a Brand Strategy: The Ultimate Guide (part 2: Radical Differentiation)    Can I be painfully honest with you?  Not thank-God-he-told me honesty, where you had toilet paper stuck to your foot.   No, a straight right hook to the face, brutal honesty. This is going to...